Cashmere Agency and adidas Originals took over Downtown Los Angeles on November 22 with the ZXFLUX Experience! The event followed the success of the New York ZXFLUX Experience which ran from November 13th-November 16th. The day kicked off with an exhibition hosted by Sirius XM radio personalities LA Leakers. Guests enjoyed giveaways, food and photo-booth fun while browsing the expansive wall exhibit of ZX FLUX shoes. Guests clamored around the never-before-seen “LA ZX FLUX Pack”, a three-print collection which featured the “LA Lakers,” “LA Clippers” and “LA City” shoes. Throughout the event, guests created and shared their own customized designs through the #miZXFLUX app.
Later that evening, the pop-up exhibition was transitioned into a private Respect The West artist showcase. Popular artists YG, Nipsey Hussle, Hit Boy, Audio Push, BJ The Chicago Kid, Thurz, R.J. and Raven Felix rocked the house and performed their biggest hits to a packed crowd. DJ QUIX05 spun on stage throughout the evening, alongside famous West Coast personalities Fuzzy Fantab and Rikki Martinez hosting. Surprise guests Skrillex, Kid Ink and Quincy Combs stopped by to check out the shoes and the live performances!
Big thanks to our various partners for coming out and making it a successful event. Guests enjoyed tasty beverages from Philz Coffee, Reed’s Ginger Brew, Arriba, AQUAHydrate Water, Cuca Fresca Cachaca, Pabst Blue Ribbon, and Seagram’s Gin. Attendees were also treated to some awesome shoe cleaning by boutique shoe product specialists Jason Markk.
In all, over 1,000 guests enjoyed this unique ZXFLUX Experience to celebrate the U.S. launch of the #miZXFLUX app and the next chapter in the ZX story!
Also check out all of the fun photo-booth GIFs from our partners at PHHHOTO!