Universal – Get Out

For the release of Konami’s Metal Gear Solid V: The Phantom Pain, we launched a social media campaign around limited edition, artist-made tastemaker items.

Jordan Peeleā€™s GET OUT is a masterful mix of horror, humor and multilayered social commentary. In order to drive awareness and excitement amongst African-Americans, we developed a series of carefully curated screenings, strategic partnerships and social activations. We were able to measurably increase impressions and engagement within several key sectors of our audience, including college kids, lifestyle influencers, and the hip hop community.