To raise awareness for international brand Happy Socks, we produced The Art of Inspiration, a sleek, behind-the-scenes video and photoshoot featuring the artwork of Snoop Dogg.
To kick off the Happy Socks x Snoop Dogg collection launch with a bang, Cashmere Agency’s marketing and PR team developed and produced The Art of Inspiration, a three-part campaign consisting of a featurette delving into Snoop Dogg’s artistic process, a Happy Socks-branded photoshoot, and a star-studded gallery party in DTLA.
To celebrate the launch, we threw an unforgettable event activation located at Austere, a Scandinavian concept space in DTLA. We invited tastemakers and artists to view pieces from the collaborative line, as well as Snoop’s paintings. We also produced high-quality prints of the artwork for gifting and distribution. Snoop himself played an exclusive DJ set for the event, and also increased exposure for the brand by promoting the line in his weekly YouTube series, GGN.
Leading up to the event, we also turned the space into a pop-up shop, where fans could purchase merchandise and learn more about Happy Socks.