We built a powerful brand and platform to showcase the new leaders of the resurging West Coast music scene, while also recognizing the legends that paved the way.
Cashmere Agency created the Respect The West movement, a movement that speaks authentically to the true nature of the West Coast lifestyle. Cashmere built the brand organically through artist outreach, event activations, social media engagement, merchandising, and creative partnerships. The Respect The West brand has grown from a musical showcase into a full-blown lifestyle platform, one that reps West Coast pride with definitive authority.
Cashmere hosts annual Respect The West showcases at SXSW and in Los Angeles. These highly anticipated events have featured artists such as Kendrick Lamar, Snoop Dogg, E-40, DJ Quik, Schoolboy Q, YG and Nipsey Hussle. We’ve partnered with brands and media outlets such as adidas, Airbnb, Vibe, SKEE TV, and BET to further amplify the movement.