We produced a bold event activation for Airbnb at SXSW featuring custom-built homes and top-tier talent, solidifying Airbnb’s reputation within a new generation of tech-savvy millennials.
Airbnb looked to Cashmere Agency’s vast music industry connections and proven track record at throwing stellar live events to come up with an buzz-worthy SXSW party. We took notice of Airbnb’s successful collaboration with Civic Entertainment Group –makers of the chic, customizable kitHAUS pop-up activations in LA — and saw an opportunity to expand on the popular modern home exhibit. We asked, “What if fans could experience staying at the home of their favorite artists and bands?” And with that, Airbnb Park, an innovative three-unit, music-inspired housing complex, was born and built in the heart of Austin, TX during SXSW.
All throughout the week of SXSW, Snoop Dogg, Capitol Cities, and Allen Stone hosted tours of their own kitHAUS model homes, while also interacting with attendees and participating in themed nights. Emily Henderson of HGTV worked with each artist to furnish their homes in a style that truly represented their own unique aesthetic. These interviews were released across social media and the blogosphere on behalf of Airbnb.